NZ Story - Made With Care

Alex Jones, Strategy Director at One Picture had the privilege to spearhead the insights into the Made With Care program.

MADE WITH CARE is a global campaign designed to grow awareness, preference, and demand for New Zealand food and beverage products. Driven by consumer insights and backed by significant investment, the campaign aims to build a foundation of value for New Zealand products that individual businesses can leverage through campaign initiatives and their own sales and marketing efforts.