NZ Story - Made With Care

Uplifting NZ Food and Beverage Organisations In The Global Marketplace

Alex Jones, Strategy Director at One Picture had the privilege to spearhead the insights into the Made With Care program.

MADE WITH CARE is a global campaign designed to grow awareness, preference, and demand for New Zealand food and beverage products. Driven by consumer insights and backed by significant investment, the campaign aims to build a foundation of value for New Zealand products that individual businesses can leverage through campaign initiatives and their own sales and marketing efforts.

Tags: Perceptions research, New Zealand, Travel & tourism