Working as a strategic partner to deliver industry performance and benchmarking reports across Xero’s key growth markets


Xero is an cloud based accounting software that not only enables small businesses to seamlessly manage their own finances and do beautiful business, but also supports Accountants and Bookkeepers deliver essential financial services to their client base – including accounts production, tax, bookkeeping and financial advisory services.

As a brand and business Xero is committed to empowering Accountants and Bookkeepers. It is because of this, that Xero and One Picture have delivered a series of six Industry Performance Reports in key growth markets across the globe; USA, Canada, UK, Singapore, Australia and New Zealand. We have engaged 1000 Accountants and Bookkeepers globally to understand their financial performance, existing behaviours and practices and their growth ambitions. 

These reports not only provide thought leadership for the Accountancy Industry in each market but share key insights into how buoyant the accountancy market is in terms of demand, revenue, profits. They also reflect on practice efficiencies and the role cloud base software can play in enhancing service delivery – experiences of their peers and colleagues. 


We worked incredibly closely with Xero to firstly identify topics of interest and focus – this involved workshops with the marketing team across key markets before developing the benchmarking questionnaires to meet the industry and Xero’s needs. We conducted rigorous analysis and developed the final reports alongside Xero’s insight team. 


These reports have formed a crucial basis of Xero’s marketing strategy for 2023 / 24. The Industry Performance Reports provide meaningful content to share with practices at Xero’s annual conferences. The insights also enable meaningful discussion in individual sales calls with partners leading to increased acquisition of customers.

Here are the Xero 2023 Industry Reports:

UK Market

CA Market

NZ Market

US, Singapore and Australia coming soon...

If you would like to know more about these killer Industry Performance Reports or are interested in producing similar benchmarking reports for you and your brand, reach out to Jen at JenniferC@onepicture.com