1 September 2020 Marketing strategy Analytics Digital Marketing Maximising marketing mix modelling Tags: Marketing mix modelling, Marketing effectiveness, Marketing mix, ROI, Marketing ROI, Insights READ MORE
10 June 2020 5 trends marketing analytics companies should be preparing for Tags: #marketingmix, #ROI, #digitalmix, #marketingcloud READ MORE
3 June 2020 3 reasons ‘in-house’ marketing effectiveness measurement is getting new love Tags: #ROI, #marketingmix, marketinginsourcing, #mediameasurement READ MORE
1 June 2020 Marketing strategy Democratising marketing mix modelling Tags: ROI, Analytics, Big data, Marketing mix, Marketing effectiveness, Marketing mix modelling READ MORE