10 September 2020
InsightsKiwi Conversations #2: New Zealanders experience with connection and online purchasing
Tags:
Innovation,
Kiwi Conversations,
New Zealand,
Connection,
Online Engagment,
Brand Engagement,
User Experience
Frame
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Maximising marketing mix modelling
Tags:
Marketing mix modelling,
Marketing effectiveness,
Marketing mix,
ROI,
Marketing ROI,
Insights
6 August 2020
Marketing StrategyThe question of authentic authenticity
Tags:
Communications strategy,
Social Media,
Culture,
Leadership,
Authenticity
26 June 2020
My life as a high-end mystery shopper
Tags:
Strategy,
Immersion,
Insights,
Mystery Shopper,
Personas
Kiwi Conversations #1: what prosperity means to New Zealanders
Tags:
New Zealand,
Prosperity,
Wealth,
Thriving,
National values,
Perceptions research,
State of the nation,
Culture,
Kiwi Conversations,
Ethnography