18 June 2020 Marketing Strategy Why you may always be coming second Tags: Marketing Mix, Marketing Effectiveness, Marketing Mix Modeling, Marketing ROI, Digital Marketing, Artificial Intelligence READ MORE
10 June 2020 5 trends marketing analytics companies should be preparing for Tags: #marketingmix, #ROI, #digitalmix, #marketingcloud READ MORE
3 June 2020 3 reasons ‘in-house’ marketing effectiveness measurement is getting new love Tags: #ROI, #marketingmix, marketinginsourcing, #mediameasurement READ MORE
1 June 2020 Design thinking Why we should fall in love with problems, not solutions Tags: Design thinking, Human centered design, Problem solving, Design, Innovation, Immersion READ MORE
1 June 2020 Marketing strategy Democratising marketing mix modelling Tags: ROI, Analytics, Big data, Marketing mix, Marketing effectiveness, Marketing mix modelling READ MORE