Frame

1 September 2020

Marketing strategy Analytics Digital Marketing

Maximising marketing mix modelling

Tags: Marketing mix modelling, Marketing effectiveness, Marketing mix, ROI, Marketing ROI, Insights

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6 August 2020

Marketing Strategy

The question of authentic authenticity

Tags: Communications strategy, Social Media, Culture, Leadership, Authenticity

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26 June 2020

My life as a high-end mystery shopper

Tags: Strategy, Immersion, Insights, Mystery Shopper, Personas

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25 June 2020

Market insights New Zealand

Kiwi Conversations #1: what prosperity means to New Zealanders

Tags: New Zealand, Prosperity, Wealth, Thriving, National values, Perceptions research, State of the nation, Culture, Kiwi Conversations, Ethnography

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24 June 2020

Leadership

Forced to pivot: rethinking what we do & how we do it

Tags: Communications strategy, Brand management, Ethnography, Culture, Thriving, Immersion, Wellbeing, Remote working, Productivity, Business management

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